When the public sees a health insurance quote, it is typically interpreted as a way to get new information about what is available to them in terms of pricing health insurance. From the potential customer's perspective medical firms are giving them the information that they need in order to make a good decision about who to start conversations with. It is presented as a way for them to get information. However, that is typically not necessarily how medical firms look at this process.

When a medical firms present a form to the public to get a health insurance quote there are several stages that the consumer is taken through. The first stage is attraction. In other words, to even look at the quotation form or mechanism in the first place; the potential customer must want to fill it out and get the information about that particular quote. So, medical firms typically present the best possible outcome of filling out the application (i.e. the most benefits for the lowest possible price), which makes looking for the quote worth doing. Without the attraction process, there would probably be lots of quotation ads and forms all over but there would be very few people filling them out. Health insurance is not necessarily something that people like to give a lot of conscious thought to.

The next part of the process is the segmenting procedure. In other words, the life insurance company tries to get you to answer questions on the form, so that they can give the kind of response that will most likely cause you to commit to buying or setting and appointment to buy a policy sooner rather than later.

In other words, when the person comes to fill out the form; each question that they answer takes them to a different series of questions and responses. It supposes that a marketer can write to people according to gender, age and family status in different ways to market health insurance to them. The key part to this is the gathering of information through the questions and redirecting the customer to the right page or series of pages.

The last part of the process is the gathering of contact information. This is the key part of the process in offering the quote. Whether or not the person acts on the quote could be incidental. What matters is that they have given their subtle approval and contact information over to someone to market services and products to them further.

So while the customer gets the health insurance quote, the medical firms gets valuable information that they can use to market to individuals in the present and the future.